GP and AP had the same owners

May 09, 2024,06:21 AM
 

From the Archives ...

What if I told you that the owners of Girard-Perregaux in the 1980s also owned part of Audemars Piguet?

Yep, Desco von Schulthess or DESCO for short owned 100 % of GP in the 1980s.

DESCO bought over GP from the daughter and son-in-law of Otto Graef in 1979.

DESCO held a significant percentage of AP in the 1980s at the same time as when they owned GP

DESCO also owned Maurice Lacroix.

DESCO still owns part of AP today.

Small world, yeah?

Now you know. πŸ’—

I’ll post more details in the comments.

And as always, I look forward to your questions and comments.









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Yes. Desco owned a few brands in many areas

 
 By: SingaporeMarc : May 9th, 2024-06:33
A quiet giant.

Cool trivia....

 
 By: InHavenPro : May 9th, 2024-06:31
But I've got to say, I'm way more impressed that you were somehow able to travel to the 19080s to corroborate this historical fact πŸ˜„.... Cheers, Filip

πŸ˜„

 
 By: SingaporeMarc : May 9th, 2024-06:33

ROFL!

 
 By: amanico : May 9th, 2024-06:39

Filip almost as naughty as you πŸ˜„

 
 By: SingaporeMarc : May 9th, 2024-06:50
But thanks for that Filip … Nicolas, can I post it to the GP forum as well or can not repost twice? Maybe I change it a bit?

Thanks

 
 By: SingaporeMarc : May 9th, 2024-15:32

Welcome πŸ‘πŸ»

 
 By: SingaporeMarc : May 9th, 2024-07:56
Desco is quite powerful. They held the distribution rights for AP for China, HK, Japan in the early 2000s. Not sure about now. I also read that they wantrd the AP CEO changed … Meylan.

Could be. I got the pic from

 
 By: SingaporeMarc : May 9th, 2024-07:50
The internet. I’m not so familiar with ML. I googled ML 1980s models. More for visual impact than anything else. The Laureato and the RO are both actually from the 80s

Agree KMII. More to come.

 
 By: SingaporeMarc : May 9th, 2024-08:40
GP website and such does not mention anything about Desco. Zero. They mention Otto Graef and Macaluso but it’s implied that there was nothing in-between AP chronicles website mentions Desco.

A lot of horological history

 
 By: Weems@8 : May 9th, 2024-09:20
in your post Marc. I woke up and i was into the Citizen group. I open this app and saw your interesting post. I wanted to trade in my FC, and the party rejected my offer. I know they are snobs, but why do they advert? The mail was polite, so that is not t...