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I don't expect a free lunch or dinner...

Dec 10, 2008,09:09 AM - (view entire thread)
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By: mkt33 (registered) [MB Moderator] 
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Posts: 2503

only common courtesy, respect, and service as a potential customer.  This sadly is the weak link as previous customers are usually left behind in the wake as the brands go after new customers.

I don't think any brands will "lower" the price of a watch even if they cut out the fancy marketing efforts.  The price will always be at the high end of whatever their customer research says the market will support.  Afterall if they want to be recognized as selling "luxury goods" they won't budge on the MSRP because of the preceptions that price=quality=exclusiveness.

Turn the tables....why not offer the events only to those who have already supported the brands?  An even better idea: save the money, hire new employees or implement new processes which will create the after sales support that an owner of a luxury product would expect.  For example, while I do not find their watches my style, I applaud Badollet's service concept : The Ishango Lodge.  Effortless for the end consumer, temporary replacement watch, 5 years service guarentee.

A tourbillon from my collection was returned to Swiss HQ at the recommendation of the AD for a "routine service".  Five months and 5,000 dollars later still no watch on my wrist.  I've had to initiate all followups, promised callbacks/emails are never returned. This is not a luxury experience, it is a pain in the ___. 

Best, Mike

 

This message has been edited by mkt33 on 2008-12-10 09:12:40

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