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An American analogy | |
| Apr 11, 2008,13:35 PM - (view entire thread) | |
It's NOT about Public Relations but more about Relationship with your buying Public and your own product.....on a personal level. At that price-point, you really, really want to be close to both.
On American Idol ®, contestants get voted off, not solely on their voice (pitch, timbre, control) but on their song choice, image and connection with the audience....."Keep it real, dawg", as one judge puts it.
Apart from the loopy one in the middle chair, the judges always stress that even the great American public can detect when a contestant is "genuine" and produces a "whole package".
So, any critique is mainly about the watch in the context of it's target audience i.e. people with $350,000 AND expectations of an "Opus". If it were priced at $3,500 as a new brand X, there would not be much controversy. People who like the fad or novelty of design would buy it and it would not register on the "radar" for the rest i.e. it's kinda like the watches we see in street markets everywhere - Ueno (Tokyo), Canal St (NYC), The Bund (Shanghai) or Temple St (HK).
But the moment you venture amongst the Gods, claiming to have captured an ethereal Opus in your reticulum, you'd better have substance or you will be voted off the show (Quod erat demonstratum).
In the luxury goods business, you're selling the whole package. You may not have virgin thighs that roll out your Habana cigar or Swiss elves poising your watch-balance but customers want to feel that the products look and feel like they could have been made that way.
I've even had collectors tell me that they don't mind spotting tiny flaws in the polishing on a Xxxxxxxx Xxxxxx watch (that sells mainly on the quality of finishing) because, then, they knew for sure that it was a hand-polished watch! So, the connection with the People as well as the Process makes the Product or.......even makes up for the Product.
Bottom line: It's a critique about the watch.....mainly. 
Regards,
MTF
- raphmeister (registered) on April 13th, 2008-06:48 - mkt33 (registered) on April 11th, 2008-17:16 
